Phygitals, a tokenized collectibles platform built on Solana, has launched a storefront on Fanatics Collect. The integration gives Phygitals cross-listing access to one of the largest trading card marketplaces in the traditional collecting world. Fanatics Collect sits behind only eBay in secondary market trading card volume. Its parent company, Fanatics Collectibles, raised $350 million in a Series A at a $10.4 billion valuation. For a platform built on crypto rails with a six-person team, this is a significant distribution unlock.
Jake, co-founder and CEO of Phygitals, confirmed the integration in a recent interview with us, “We just did an integration with Fanatics. It was a pretty big Web2 collector marketplace,” Jake said. “We’re live on their platform today. If you go to their marketplace, we actually have a storefront and have cross-listing. So anybody can tap into the liquidity there, which we’re super excited about.”
The integration means Phygitals cards now appear alongside traditional listings on Fanatics Collect. Collectors can discover and purchase tokenized cards without needing a crypto wallet or any blockchain knowledge. According to Jake, the team wakes up daily to a steady stream of orders through the Fanatics side. Additional integrations with similar large platforms are in the works.
⚡️ Phygitals on Solana Just Launched on a $13 Billion Platform. The World's 2nd Largest.@phygitals co-founder on how @Fanatics integration now allows collectors to list once and sell everywhere.
— Generation Infinity (@Genfinity) April 27, 2026
• Live on Fanatics Collect today
• 50,000+ cards. Dual market liquidity.
•… pic.twitter.com/SGKhQYo3M5
From Pokemon Cards to $180 Million in Volume
Phygitals started as a Pokemon marketplace. The founding thesis was simple: nostalgia is the most effective onboarding tool. The team acquired ungraded Pokemon cards and distributed them to Solana NFT communities. That grassroots approach built the platform’s initial user base without a single dollar of outside funding.
The platform has since grown to over $180 million in total volume. It has tokenized more than 100,000 cards across Pokemon, One Piece, sports cards, and figurines. Over 520,000 units have sold on the platform to date. The core product lets collectors buy digital packs backed by real physical cards. Each card is vaulted in insured U.S. facilities managed by PSA, Alt, or Fanatics. Collectors can hold their card digitally, trade it on-chain, accept an instant buyback at up to 92% of fair market value, or redeem the physical card and have it shipped to their door.
Creator packs add another layer. Any user, influencer, or TCG store can deploy their own repack on Phygitals infrastructure. Some individual creators have earned close to six figures in profit from a single launch. Branded drops with partners like Zardo Cards, one of the largest Pokemon shops with over a million followers, have sold out almost instantly.
Introducing @FanaticsCollect x @Phygitals
— phygitals (@phygitals) April 25, 2026
List once, sell anywhere, live now.
Learn more about this partnership below ⤵️ pic.twitter.com/xRCxrGal8w
Why Solana Is the Foundation
Phygitals chose Solana as its base layer for both technical and community reasons. Solana’s low fees and fast finality make the economics of tokenizing individual trading cards viable. However, Jake pointed to ecosystem support as the stronger factor.
“I think one thing Solana does really well and that they’re hard to beat at is both like foundation and ecosystem support from builders and founders,” Jake said. He highlighted the Super Team initiative as a resource that provides builders with tools, learning materials, and community connections at no cost. The Solana NFT and collector community also gave Phygitals its initial go-to-market. Early users came almost entirely from existing Solana communities.
That community-first approach has shaped the platform’s growth strategy. Rather than raising venture capital, Phygitals reinvested revenue and recruited team members through equity. The team now numbers roughly six or seven people. Jake framed this as a deliberate advantage in an era where AI tooling and open infrastructure reduce the cost of building software.
Integrating With Web2, Not Competing Against It
Phygitals’ strategy breaks from the approach many Web3 platforms take. Instead of building a walled garden, the team focuses on integration with established players. The Fanatics Collect storefront is the clearest example. Rather than compete with a $10 billion marketplace, Phygitals embedded itself inside one.
The same logic applies to vaulting. Phygitals does not operate its own vault. Instead, it partners with PSA, Alt, and Fanatics for custody. The team holds weekly calls with these providers and is building a “proof of reserves” feature with Alt’s CEO. This feature will let any user verify that vaulted cards physically exist. Jake noted that no platform has solved this transparency problem in a meaningful way yet.
On the B2B side, Phygitals is distributing its infrastructure to other platforms. Anime Chain already runs on Phygitals technology. Additional large-platform integrations are in development. Jake described this as the company’s moat: “We want to be the ones powering these platforms versus head-to-head competing.”
Regulatory Clarity Opens the Door Wider
The timing of this integration aligns with a shift in U.S. regulatory posture. On March 17, 2026, the SEC and CFTC issued a joint interpretation that explicitly classified digital collectibles as non-securities. The ruling stated that these assets derive value from artistic, entertainment, or cultural significance, not from the managerial efforts of their creators. This distinction removes a major source of legal uncertainty for platforms like Phygitals.
The ruling does include caveats. Fractionalized digital collectibles could still qualify as securities if purchasers expect profits from the efforts of others. However, for standard tokenized trading cards, the path is now clear. Platforms can tokenize, vault, and trade collectibles without falling under securities regulation.
This clarity benefits the broader tokenized collectibles market on Solana. Platforms like Collector Crypt and Courtyard operate alongside Phygitals in the space. The global trading card market exceeds $20 billion in estimated value. Tokenization brings liquidity, transparency, and programmability to an asset class that has historically been fragmented and opaque.
A Vision to Tokenize All Collectibles
Jake framed Phygitals’ long-term ambition in terms the crypto industry will recognize. “Similarly to how Circle tokenized the US dollar as USDC, Phygitals wants to tokenize collectibles,” Jake said. “And so in five to 10 years, we imagine a very large portion of collectibles will be tokenized on chain, and Phygitals will power this transformation.”
The roadmap for the rest of 2026 reflects this ambition. A mobile app is in test pilot. A loans and liquidity suite is in development with undisclosed partners. New gamified experiences are being built on the consumer side. The Fanatics Collect integration is the first of several planned Web2 marketplace connections.
Phygitals is also expanding beyond trading cards. Tokenized figurine drops with partners like FWOG and Nuco generated over $500,000 each and sold out tens of thousands of units. Manga is another emerging category. The team has been aggressively acquiring rare and graded manga from franchises like Death Note and One Piece.
The core thesis remains the same one that launched the platform: meet collectors where they already are. Most Phygitals users today are not crypto-native. Many do not know what a wallet is. The platform abstracts blockchain complexity behind a familiar collecting experience. If the vision holds, millions of collectors will end up on-chain without ever realizing it, and Phygitals will be the infrastructure that put them there.
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