Fox Corporation announced a partnership with Kalshi on April 7, 2026. The deal covers four platforms: FOX News Channel, FOX Business Network, FOX Weather, and the FOX One streaming service. Kalshi will work directly with Fox’s data and production teams on custom visualizations. Viewers will see live market odds during coverage of political, economic, weather, and cultural events. The integration makes Fox the third major cable news network to incorporate Kalshi forecasts into its programming.
Fox News x Kalshi
— Kalshi (@Kalshi) April 7, 2026
The largest news network in America integrates Kalshi.
Prediction markets add accountability by rewarding accuracy.
That’s why the three leading networks have chosen Kalshi.
No spin. No partisan lens. Just incentives to be right. pic.twitter.com/bcNCQUnWRA
What Viewers Will Actually See
On screen, Kalshi’s data appears as real-time probabilities on live events. A Kalshi ticker runs alongside selected segments, similar to how financial broadcasts display stock data. Additionally, Kalshi will produce custom data visualizations with Fox production teams for specific segments. About 70% of Kalshi’s visitors check market odds without placing any trades. This behavior suggests the platform already functions as a public information tool, not just a trading venue.
CNN and CNBC Got There First
Fox is joining a trend that took shape in late 2025. CNN announced Kalshi as its official prediction market partner in early December 2025. CNN chief data analyst Harry Enten incorporates Kalshi data directly into his on-air reporting. CNBC followed just days later with an exclusive multi-year deal announced on December 4, 2025. CNBC integrated Kalshi data into flagship programs including Squawk Box and Fast Money.
CNN, CNBC, and Fox News are three of the most-watched cable networks in America. All three now carry Kalshi data. Beyond cable, Kalshi has also partnered with Dow Jones, Yahoo Finance, and Substack. Polymarket, a competing platform, served as the official prediction partner for the 83rd Annual Golden Globes on CBS. It correctly predicted 26 of 28 winners. The appetite for market-based forecasting in news media has grown sharply since the 2024 U.S. election cycle.
Why Prediction Markets Appeal to News Networks
Traditional polling and expert commentary have come under increasing scrutiny. Polls have missed significant outcomes in recent election cycles. Expert panels frequently carry partisan leanings or undisclosed financial interests. Prediction markets, by contrast, reward accuracy with money and penalize bad predictions with losses. This financial incentive creates a type of data that networks find difficult to ignore.
Kalshi CEO Tarek Mansour addressed this directly in the Fox announcement. He stated: “More people are watching Kalshi’s forecasts than trading them. Our data effectively complements news and polls. As misinformation grows more common, Kalshi offers accurate, unbiased data to help people better understand what’s going on in the world.” Paul Cheesbrough leads FOX One and Tubi Media Group. He described prediction markets as having “quickly become an essential data point and a compelling new experience” across live content. The CFTC chair has also publicly stated that prediction markets “serve as an important check on our news media.”
Where Kalshi’s Data Won’t Appear on Fox
The Fox deal includes clear limits. Fox News will not use Kalshi data for election coverage. The network maintains its own dedicated polling and data teams for elections. Fox Sports is also excluded from the current deal. The parties have not ruled out extending the agreement to sports coverage in the future. Kalshi data will also not cover prediction markets on war, terrorism, or death. These exclusions reflect a deliberate effort to avoid financial incentives tied to catastrophic events.
These boundaries separate Kalshi’s media strategy from raw prediction market data available on open platforms. By defining what appears on air, Kalshi and its partners exercise editorial judgment. In contrast, they simultaneously position prediction markets as an alternative to editorial opinion.
What This Means for Prediction Markets in Media
Three of the most-watched cable news networks in the United States now carry Kalshi’s real-time odds. This distribution makes Kalshi a data layer sitting beneath a significant share of American news coverage. The company positions itself as the world’s largest prediction market. Its media partnerships extend that reach far beyond its own platform. However, critics note that deal terms remain largely undisclosed. Questions persist about whether financial markets can replicate the demographic representativeness of public polling. The debate around prediction markets and editorial independence is only beginning.
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