Visa has established a dedicated stablecoin advisory team to help banks and financial technology companies navigate the growing digital assets landscape. The payment giant’s new specialized unit will support financial institutions in developing comprehensive stablecoin strategies, operational frameworks, and implementation plans as interest in digital currency payment solutions accelerates.
The team, formally named the Stablecoins Advisory Practice, operates within Visa Consulting & Analytics (VCA) and marks a significant expansion of Visa’s involvement in blockchain-based payment infrastructure. This strategic initiative comes as Visa reports its stablecoin settlement volume has reached a $3.5 billion annualized run rate, demonstrating substantial market traction.
JUST IN: Visa launches Stablecoins Advisory Practice to help institutions build stablecoin strategies. pic.twitter.com/lflKz6Tsc9
— Watcher.Guru (@WatcherGuru) December 15, 2025
Comprehensive Services for Digital Currency Integration
The Stablecoins Advisory Practice offers end-to-end support for clients throughout their stablecoin journey. Services include specialized training through Visa University, market assessments, use-case sizing, strategy development, and technical planning for implementation. This comprehensive approach helps financial institutions evaluate how stablecoins might fit into their existing payment infrastructure and business models.
Several financial institutions have already engaged with the advisory team, including Navy Federal Credit Union, Pathward, and VyStar Credit Union. Matt Freeman, senior vice president at Navy Federal Credit Union, explained their interest: “Stablecoins may represent an opportunity to enhance speed and lower cost in payments, so we are evaluating how this technology could fit into our broader strategy to deliver meaningful value to our 15 million members worldwide.”
The advisory practice has been quietly operating for several months and has completed over 20 client engagements across the globe. Visa expects its client base to grow to hundreds of organizations as stablecoin adoption continues to accelerate across both traditional finance and fintech sectors.
Market Growth and Regulatory Developments
Visa’s launch of the stablecoin advisory team coincides with significant growth in the digital currency market and important regulatory developments. The global stablecoin market recently surpassed $250 billion in market capitalization, with major stablecoins like Tether’s USDT and Circle’s USDC leading the sector.
A key driver of institutional interest has been increasing regulatory clarity. The United States passed the GENIUS Act in July 2025, establishing the first comprehensive federal framework for stablecoin regulation. The legislation requires stablecoin issuers to maintain full reserves consisting of high-quality liquid assets and provides clear compliance standards for issuers.
Anthony Sharett, president of Pathward, highlighted the value of Visa’s advisory services in this evolving landscape: “Visa Consulting & Analytics brings together Visa’s scale, expertise, and specialized consultants to offer a unique service. The team delivered impressive work, insights, and actionable recommendations for businesses exploring stablecoin solutions.”
Expanding Stablecoin Infrastructure
The advisory practice represents just one component of Visa’s broader stablecoin strategy. The company currently supports more than 130 stablecoin-linked card issuing programs across over 40 countries. Visa has also piloted stablecoin settlement using USD Coin (USDC) and is exploring stablecoin-based cross-border payouts through Visa Direct.
Organizations working with Visa are exploring stablecoin implementations for several specific use cases. Cross-border payments to countries with volatile currencies present a significant opportunity, as stablecoins can reduce settlement times from days to minutes while cutting transaction costs. Business-to-business payments, remittances, global payroll services, and creator economy payments are additional areas where stablecoins offer advantages over traditional banking infrastructure.
Industry analysts project continued growth for the stablecoin market. Citi estimates the market could reach $1.9 trillion by 2030 in a base scenario, with potential to reach $4 trillion under more optimistic conditions. Standard Chartered projects the market will hit $2 trillion by 2028.
Building the Future of Payments
The combination of regulatory clarity, proven technology, and growing institutional adoption is transforming stablecoins from niche digital assets into critical components of global payment systems. As Visa builds bridges between traditional finance and blockchain-based infrastructure, the distinction between conventional and digital payments continues to blur.
For financial institutions evaluating their digital currency strategies, the availability of specialized advisory services from established payment networks like Visa signals that stablecoin integration has moved beyond experimentation to practical implementation. This transition marks an important milestone in the evolution of the financial system, with potential benefits for consumers and businesses worldwide.
Follow Genfinity for more updates on the changing landscape of financial technology and digital currencies as major players like Visa continue to shape the future of payments.
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