In a groundbreaking development for cryptocurrency adoption, Bitget Wallet has joined forces with Mastercard and licensed-issuer Immersve to launch innovative crypto cards that enable fee-less payments directly from digital wallets. This strategic partnership marks a significant step toward bridging the gap between traditional finance and the crypto ecosystem.
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— Bitget Wallet 🩵 (@BitgetWallet) July 1, 2025
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Revolutionary Features and Global Accessibility
The newly introduced crypto cards bring several revolutionary features to users worldwide. Through Mastercard’s extensive merchant network, cardholders can make seamless payments at over 150 merchants globally. The integration leverages Mastercard’s ‘Digital First‘ technology, allowing users to receive their digital cards within minutes of application, making the onboarding process remarkably efficient.
Initial Launch and Expansion Plans
The rollout strategy begins with a focused launch in the United Kingdom and European Union markets. Bitget Wallet and Mastercard have outlined an ambitious expansion plan that will extend card services to Latin America, Australia, and New Zealand in the coming months, demonstrating their commitment to global accessibility.
Seamless Integration and Security
The partnership prioritizes user experience without compromising security. The innovative system directly converts cryptocurrency into fiat currency for transactions, adhering to Mastercard’s stringent regulatory standards. This includes comprehensive Know-Your-Customer (KYC) and Anti-Money-Laundering (AML) protocols, ensuring secure and compliant transactions.
Industry Leaders’ Perspectives
Scott Abrahams, Executive Vice President of Global Partnerships at Mastercard, emphasizes the significance of this collaboration, stating that digital wallets are becoming as commonplace as email addresses. The partnership represents Mastercard’s commitment to working with innovative companies to make crypto transactions simple, secure, and accessible at scale.
Jamie Elkaleh, CMO at Bitget Wallet, reinforces this vision, highlighting the growing demand for real-world crypto utility. He emphasizes that crypto payments should match the seamlessness and security of traditional transactions, a goal this partnership actively pursues.
Technical Implementation and User Benefits
The cards feature several user-centric benefits:
- Instant card issuance through the Bitget Wallet app
- Fee-less payment processing
- Real-time cryptocurrency-to-fiat conversion
- Compatibility with mobile wallets for both online and physical purchases
- Direct integration with existing digital wallet infrastructure
Market Impact and Future Implications
This partnership arrives at a crucial time in the evolution of digital payments. By combining Mastercard’s global payment infrastructure with Bitget Wallet’s crypto expertise, the collaboration sets new standards for cryptocurrency utility in everyday transactions. The initiative aligns with Mastercard’s broader vision, as evidenced by their recent partnership with Chainlink to enable direct on-chain crypto purchases for over 3 billion users.
Pioneering the Future of Digital Payments
The Bitget Wallet-Mastercard partnership represents more than just a new payment option – it symbolizes a significant step toward mainstream crypto adoption. With Mastercard’s prediction that all EU transactions will be tokenized by 2030, this collaboration positions both companies at the forefront of the digital payment revolution. Stay connected with Genfinity for continuous updates on this transformative partnership and other groundbreaking developments in the cryptocurrency space.
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