The Hedera Foundation Binary Holdings partnership introduces a scalable model for Web3 distribution through mobile telecommunications. This collaboration embeds Hedera-powered gaming dApps directly into the applications of major telecom providers in Indonesia and the Philippines. The initiative aligns Hedera’s blockchain performances with The Binary Holdings’ Web3 distribution framework and telecom reach. As a result, this partnership brings millions of mobile users into direct contact with Hedera-based decentralized applications. It also establishes a dual incentive system by linking Hedera’s high-speed network with TBH’s native BNRY token economy.
Excited to announce that @HederaFndn is collaborating with @thebinaryhldgs to onboard 169M+ users into the Hedera Mobile Gaming Ecosystem.
— The Binary Holdings 🦏 (@thebinaryhldgs) June 19, 2025
Here’s what this means for Hedera and their ecosystem 👇 pic.twitter.com/vFb1Ctr62K
The Distribution Framework: Telecoms Meet Blockchain
The Binary Holdings has built a Web3 distribution infrastructure designed to serve telecom providers in emerging markets. Its ecosystem includes a decentralized application store called OneWave, embedded in native mobile apps across Southeast Asia. As of 2025, The Binary Holdings reaches over 169 million users, with more than 144 million monthly active users and 11 million daily users. The average session time for users engaging with TBH platforms exceeds 13 minutes per day. This level of engagement offers Hedera developers an immediate opportunity to scale user adoption without relying on app stores or traditional Web3 onboarding flows.
Through this collaboration, Hedera-based dApps will be pre-integrated into OneWave’s platform. Early examples include ME! Avatar by MetaverseME and Smack Mosquito by SMACKM. These applications are designed for casual mobile gameplay and utilize Hedera’s consensus layer to verify user interactions. Each session, reward, and in-game action will be recorded on-chain using Hedera’s Hashgraph technology.
This collaboration between Hedera Foundation and The Binary Holdings is not just a
Sabrina Tachdjian – VP of Financial Markets, HBAR Inc.
strategic alignment of technologies, but a significant step towards the future of decentralized
applications across diverse industries. By integrating our networks, we are paving the way
for unprecedented growth and opportunities for projects, developers, and users alike,
Powering Growth: Inside the Hedera Foundation
The Hedera Foundation, formerly known as the HBAR Foundation, serves as the primary organization supporting growth within the Hedera ecosystem. Founded in 2021, the Foundation operates independently from the Hedera Council, which governs the network itself. Its mission is to accelerate real-world adoption of the Hedera network by funding developers, enterprises, and ecosystem projects across five core focus areas: fintech, tokenization, gaming, sustainability, and the metaverse.
The Foundation leads key initiatives that include open grant platforms, developer resources, and partnerships with institutions building on Hedera. In May 2025, it rebranded to better reflect its role within the network’s broader evolution. Under the leadership of Charles Adkins, the Foundation supports a range of use cases enabled by Hedera’s technology, such as fast, final, and cost-effective consensus; a native tokenization framework; and secure on-chain identity verification. These tools allow builders to deploy scalable applications across enterprise and consumer markets.
Web3 at Scale: The Binary Holdings Telecom Strategy
The Binary Holdings (TBH) is a Web3 infrastructure company focused on onboarding mass-market users through telecom-based distribution. Based in Dubai, TBH operates across Southeast Asia and other emerging regions, embedding blockchain functionality into the apps of major mobile service providers. Its core platform, OneWave, acts as a decentralized application layer within native telecom apps, bypassing traditional app stores and putting Web3 tools directly into the hands of users.
TBH supports more than 169 million user accounts, with over 144 million monthly and 11 million daily active users. Its users spend an average of 13 minutes daily engaging with mobile apps that include Web3 gaming, loyalty rewards, and short-form content. TBH also runs an EVM-compatible Layer‑2 network built on Optimism’s OP Stack and secured by Ethereum. Its BNRY token is used to reward engagement, cover transaction fees, support staking, and facilitate cross-chain bridges. Since launch, the company has raised over $22 million and expanded operations into the Philippines, Indonesia, and Africa. TBH continues to provide the backend infrastructure that allows dApps to reach new users at scale through trusted telecom partnerships.
A new partner is set to join OneWave.
— The Binary Holdings 🦏 (@thebinaryhldgs) June 2, 2025
The Binary Holdings ecosystem grows stronger. Epic challenges coming your way. pic.twitter.com/VNrLoWYJfY
Rewarding On-Chain Engagement
In addition to distribution, the Hedera Foundation Binary Holdings partnership also introduces a rewards system based on BNRY, the native token of The Binary Holdings ecosystem. Every time users engage with a Hedera-based dApp through OneWave, they receive loyalty rewards in BNRY. These tokens can be used for in-app features, bridging to other chains, or participating within the TBH Layer-2 network.
This setup benefits both user retention and decentralized participation. Users earn tangible value for their engagement, while dApp developers gain access to real usage metrics secured on Hedera. The loyalty model ties token rewards directly to authenticated on-chain interactions. The transparency of Hedera’s public ledger ensures that these interactions remain auditable and secure.
The Technology Stack: Combining Hedera with EVM and OP Stack
The integration functions across multiple blockchain layers. Hedera provides the base layer for interaction logging, while The Binary Holdings operates an EVM-compatible Layer-2 network built on the Optimism (OP) Stack. This dual-chain setup allows developers to deploy dApps using Solidity while also benefiting from Hedera’s finality, fairness, and consensus speed.
The BNRY token, which powers TBH’s ecosystem, serves as the gas token, loyalty point, and staking asset within this architecture. It supports bridging to Ethereum and Hedera networks, enabling composability between apps and chains. By aligning token incentives with cross-chain functionality, TBH and Hedera have created a distribution path that works beyond any single network.
Broader Implications for Hedera’s Growth Strategy
This partnership supports Hedera’s broader aim to expand beyond enterprise applications and into mainstream consumer products. By integrating gaming dApps within existing telco platforms, Hedera taps into mobile-native audiences. Southeast Asia represents a particularly fertile ground, where mobile-first user behavior dominates digital interaction.
Moreover, Hedera benefits from increased on-chain activity without directly competing for wallet downloads or user onboarding. Every dApp interaction becomes a metric for network growth, improving visibility for validators, council members, and application developers. By combining low-latency transaction finality with secure identity verification, Hedera reinforces its position as a preferred network for scalable consumer dApps.
A Blueprint for Blockchain-Enabled Telecom Integration
The Hedera Foundation Binary Holdings partnership outlines a functional roadmap for Web3 adoption at scale. It uses existing telecom infrastructure, Web3 token economies, and efficient cross-chain architecture to unlock new markets. With nearly 170 million users already within reach, this collaboration provides immediate access to mobile-native audiences across Southeast Asia.
Hedera gains from real transaction volume and application diversity. The Binary Holdings benefits from network effects and broader dApp integration. Both organizations demonstrate how Web3 can move beyond early adopters and enter the hands of millions of everyday users through familiar interfaces and consistent incentives.
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