PwC and The Hashgraph Association are aligning to support blockchain adoption in key enterprise areas. This collaboration brings PwC’s global consulting network together with Hedera’s public distributed ledger. Their work focuses on solving practical challenges in sustainability, supply chain, and digital trust.
In January 2025, this alliance became visible during the World Economic Forum in Davos. PwC Europe and The Hashgraph Association announced a sustainability-focused accelerator for Web3 startups building on Hedera. The goal is to connect regulation-ready DLT infrastructure with real business needs.
With Hedera, we are working really on the topic of sustainability… they have a very sophisticated and a very simple and clean approach
Husen Kapasi, PwC Europe Blockchain Lead
PwC’s Legacy and Global Reach
PricewaterhouseCoopers (PwC) is one of the world’s four largest professional services firms. It was formed in 1998 through the merger of Price Waterhouse and Coopers & Lybrand. Today, it operates in 149 countries with over 370,000 employees.
PwC offers audit, assurance, consulting, and tax services. In fiscal year 2022, PwC generated over $50 billion in revenue. The firm has built a strong position in sustainability consulting, digital transformation, and risk advisory services.
Its global presence and trust-based brand make it an ideal player to guide blockchain adoption. Many enterprises turn to PwC to assess whether blockchain can support long-term operational change.
PwC Blockchain Initiatives: Strategy Meets Implementation
PwC’s blockchain work now focuses on compliant, large-scale solutions. Its clients span finance, telecom, supply chain, and government sectors. Projects aim to address real regulatory, identity, and trust challenges—rather than merely exploring proofs of concept.
Decentralized Identity Using World Mobile Chain
In 2024, PwC Italy partnered with SKChain to launch a self-sovereign identity (SSI) solution. It runs on World Mobile Chain, a Layer 3 blockchain designed for scalable, decentralized data infrastructure. This identity system supports EU eIDAS 2.0 and aligns with the new European Digital Identity Wallet (EUDI Wallet) standard.
Users manage credentials directly, giving them control over who can access their identity data. Enterprises can onboard verified users without storing personal information. The solution provides privacy, auditability, and compliance in cross-border digital identity systems.
Trusted by institutions. Respected by regulators.
— World Mobile Chain (@wmchain) March 26, 2025
PwC has audited the world’s biggest companies.
They help enterprises meet strict standards across finance, identity, and compliance.
Now they’re bringing that same discipline to blockchain.
Self-Verifying Credentials for Enterprise Onboarding
PwC’s identity teams have deployed verifiable credential frameworks to help enterprises simplify onboarding. This includes employee background verification, education proofing, and secure login credentialing. These systems reduce friction in HR, compliance, and vendor access processes.
The credentials use decentralized identifiers (DIDs) and cryptographic proofs. They are portable, revocable, and readable across platforms. This approach improves trust while lowering identity management costs.
Tokenized Financial Instruments with Zoniqx
PwC is working with Zoniqx, a tokenization platform designed for banks, asset managers, and regulated funds. Zoniqx enables the tokenization of bonds, equities, and structured products. Tokens are designed for use in secondary markets and comply with financial reporting requirements. Zoniqx leverages Hedera Hashgraph and services to tokenize a broad range of real-world assets, making them accessible to a broader range of investors.
PwC helps design the governance, legal structuring, and audit frameworks that allow financial products to move on-chain. This includes tax treatments, AML/KYC onboarding, and controls for fund operations.
🌟 2024: A Year of Triumphs for Zoniqx! 🌟 This year, Zoniqx has cemented its position as a leader in the #RWAtokenization revolution with groundbreaking achievements that redefine innovation and industry leadership
— Zoniqx (@zoniqxinc) January 6, 2025
🏆 PwC Scale Tokenisation & Digital Assets Program 2024: Zoniqx… pic.twitter.com/T8GvSJ4iDi
Blockchain for SSI and Telecom Networks
PwC’s work with telecom infrastructure extends to decentralized mobile identity systems. These use blockchain to create portable, hardware-anchored digital IDs tied to mobile networks. By combining SIM-based verification with SSI protocols, telecom users can prove identity without passwords or centralized accounts.
The result is a more secure user experience across fintech, travel, and e-government services. PwC supports the compliance, telecom integration, and ecosystem strategy behind these rollouts.
Enterprise Integration and Risk Alignment
PwC advises clients on integrating blockchain into existing cloud and ERP platforms. Use cases include anchoring transaction logs, verifying IoT events, and creating audit trails for supply chain activities. These records are cryptographically secured and tamper-evident.
The firm also helps clients navigate multi-jurisdictional regulations. That includes GDPR alignment for identity solutions, eIDAS conformance in Europe, and financial reporting standards for digital assets.
Companies are not going to change the way they run because of this new technology… the ecosystem need to understand how to really work it in parallel and how to actually focus on this integration topic.
Husen Kapasi, PwC Europe Blockchain Lead
PwC and Hedera: A Strategic Alliance for Real-World Trust
Sustainability Accelerator Launch at Davos
In January 2025, PwC Europe and The Hashgraph Association announced a joint sustainability accelerator program alongside Hedera. The announcement took place during the Web3 Hub at Davos. The program supports startups building on Hedera to solve compliance and ESG data challenges. It combines PwC’s enterprise consulting expertise with Hedera’s decentralized infrastructure. This partnership helps enterprises digitize and stay ahead of global green initiatives, transforming current and future regulatory mandates into operational digital solutions.
The accelerator prioritizes projects tied to digital product passports (DPPs), deforestation regulation (EUDR), and Green Deal reporting. It also includes tokenized sustainability tools like carbon credits. Hedera Hashgraph speed and stability support high-volume data environments without high fees or complexity.
Digital Product Passports for Enterprise Supply Chains
PwC and Hedera are working on product passport systems across industries. These DPPs store and verify data across a product’s full lifecycle. This includes raw materials, manufacturing, usage, and recycling. Hedera ensures the data remains tamper-proof and permissioned.
Kapasi highlighted work in batteries, electronics, textiles, and pharma. In battery supply chains alone, five distinct industries need to collaborate. Blockchain enables data sharing without forcing full transparency between competitors.
This approach uses Hedera to build bridges between firms, not walls. The result is cleaner, more reliable reporting infrastructure.
Guardian for ESG Proofs and Climate Reporting
PwC is helping companies integrate Hedera’s Guardian framework into ESG compliance. Guardian enables the creation of verifiable digital records around environmental actions. These records include deforestation tracking, sustainable materials sourcing, and carbon offset audits.
PwC supports the design of these systems from end to end. They advise on smart contract structures, zero-knowledge proofs, and access control. Their goal is to help firms generate ESG data that can be verified—without exposing sensitive business operations.
This gives companies a way to meet regulations using public infrastructure. Hedera’s low energy profile also aligns with broader climate goals.
Live from the @Hedera Regenerative Finance forum at #COP29 🇦🇿
— HBAR Foundation (@HBAR_foundation) November 16, 2024
Speakers from @Deloitte, @DLA_Piper, @KPMG_Canada, @PwC, and @Workiva discuss value chain carbon accounting.
The future of emissions tracking is being built on the #Hedera Guardian 👇https://t.co/lvUcbQmYOM pic.twitter.com/rkpEDZm7SP
Advisory Work with Hedera Ecosystem Builders
PwC plays a key role advising projects building on Hedera. One example is Zoniqx, a tokenization platform for regulated financial assets. PwC works with Zoniqx to design compliance-ready security token offerings. These tokens represent real-world assets like equities, debt, and infrastructure.
PwC also supports projects in trade finance, supply chain finance, and ESG-linked bonds. Each solution uses Hedera’s fixed-fee, high-throughput ledger. These tools help solve real documentation and verification issues.
Kapasi also mentioned a Hedera-based pharma use case. A client tracked cancer patient feedback through a verifiable, privacy-safe ledger. Hedera provided the traceability and access layers needed to meet GDPR standards.
By integrating Hedera with TPaaS, a comprehensive asset tokenization platform, Zoniqx unlocks value from traditionally illiquid assets by enabling seamless creation, issuance, and management of compliant security tokens worldwide.
— HBAR Foundation (@HBAR_foundation) November 6, 2024
Blockchain as a Trust Layer, Not a System Replacement
PwC emphasizes that blockchain should not replace legacy systems. Instead, it should integrate with existing cloud, ERP, and identity platforms. Hedera fits this model. It allows data to be signed, timestamped, and verified across partners without disrupting current infrastructure.
PwC’s work involves building APIs and connectors to link Hedera with enterprise systems like SAP and Azure. This reduces onboarding friction and accelerates value creation.
Framing Blockchain for Policy and Compliance
PwC uses insights from Hedera projects to advise regulators and governments. Their work helps inform policy around digital identity, carbon markets, and ESG proof systems. Hedera’s public governance and energy efficiency make it an ideal model for these discussions.
Through workshops and whitepapers, PwC uses Hedera to demonstrate how blockchain can support large-scale compliance infrastructure. This includes everything from national traceability systems to trade documentation and green finance.
Blockchain and AI Integration on Hedera
PwC is now testing ways to combine AI with Hedera for enterprise workflows. One prototype captures AI recommendations and anchors the data trail on Hedera. This allows businesses to audit the data behind AI decisions. It also ensures those inputs meet compliance rules.
If AI is giving you a recommendation, so how do you enable and ensure that, you know, can you make business decision based on AI?
Husen Kapasi, PwC Europe Blockchain Lead
These pilots show how blockchain can act as a digital notary—verifying the source, quality, and history of the data used by smart agents.
🌐 Real-World DLT Adoption: PwC Europe Blockchain Lead Husen Kapasi
— Generation Infinity (@GenfinityIO) April 10, 2025
Join as we explore adoption at scale, how networks like @Hedera stand out, and how PwC—serving 86% of the Fortune Global 500—is pioneering the future!
Brought to you by @The_Hashgraph. https://t.co/wBBnpy15rf
Insights from the Interview: Husen Kapasi on Adoption and Strategy
Husen Kapasi has worked on blockchain projects across 12 industries. He has deployed systems for gambling, pharma, oil and gas, and global logistics.
In the interview, he highlighted several adoption challenges:
- Education gaps: Many executives see blockchain as overly technical.
- Integration barriers: Enterprises won’t replace legacy systems.
- Trust issues: Suppliers hesitate to share sensitive data without guarantees.
Kapasi stressed the importance of interoperability. He described working with best-in-class players from multiple blockchain platforms and building bridges between them.
He also explained how regulatory clarity—like GDPR and sustainability mandates—is helping blockchain adoption move forward. In one example, a pharma company used blockchain to track cancer patient feedback. This was only possible with trusted, verifiable systems.
Kapasi emphasized that blockchain should work quietly in the background—like TCP/IP does for the internet. The goal is not to impress, but to solve.
A Strategic Future: Why PwC and Hedera Align
PwC is not building general-purpose blockchains. Instead, it is identifying real needs in enterprise and public sector systems. Hedera’s structure—public, governed, and efficient—fits this strategy.
Looking ahead, PwC plans to expand its blockchain offerings through compliance-driven use cases. Digital Product Passports, trade finance, and AI-integrated trust systems are already in motion.
The partnership with The Hashgraph Association reflects a shared commitment to usable infrastructure and regulated innovation. It also shows that blockchain’s future lies in real integration—not crypto hype.
As regulatory deadlines approach and industries shift toward digital compliance, the PwC–Hedera collaboration offers a clear and tested path forward.
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